Position Ad

How does the example you have chosen appeal, or not appeal? What words, sound, or images does it use to support its position? If you were to revise, what would you do? If you were to create another medium, how would it be different?

My group chose an advertisement on Coke. It takes a position on how you should have your young child drink coke soda, in order for them to have a “higher chance of gaining acceptance and ‘fitting in’ during those awkward pre-teen and teen years”. They make this claim saying that laboratory tests have proven this to be true.

                This advertisement does not appeal to us as a group. We all take the stance that young children, and especially babies would not benefit from sugary drinks. In the advertisement, the words it uses to support their claim of how babies would benefit later in adolescence from drinking Cola would be the title, “For a better start in life, start Cola earlier!” The images they use is a smiling mother and child, looking like they are on top of the world, giving the impression that they are happy with the Cola product and an open bottle of Cola in the left hand corner. If we were to revise this ad, we would have the baby be drinking the soda, and the mother happily watching. Another medium we would choose for this advertisement would not be on paper, but on the crates of Cola sodas. We think that this would be more effective in reaching to the people who are buying the product. 

"For a better start in life…” hoaxes.org Museum of Hoaxes, 26 Apr. 2012. Web. 5 Nov. 2015.