Lurid Numbers on Glossy Pages!
In Katharine Q. Seelye's analysis, she writes about magazines and one of their greatest tactics: numbers. Numbers in the magazine world are their selling point, they give an attraction to the audience of efficiency. Magazines like Glamour and Cosmopolitan almost always have headings similar to these, "27 ways to get great arms," or, "7 different styles to try out this spring." Headings such as these give the impression that the magazine has done its research. Katharine also states that, "...odd numbers seem to be more believable than even numbers." She talked with editors and she concluded that the reason for odd numbers is that it has a feel of authenticity. To conclude Seelye writes about how half a decade ago numbers were all the rage, and that magazines found huge business with them. It had then died down because of their commonality, but they are now slowly re-approaching, so says Ms. France, editor of Lucky.
No comments:
Post a Comment