Leah Nieman, Holly Snider, Bela Burns

Group ad analysis

Summary: For our English class, we were assigned to analyze an advertisement. The advertisement we chose promotes Dove brand products. In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women, with the quote, “As tested on real curves.” on the side. This advertisement is part of the “Campaign for Real Beauty”, a group committed to “widening the definition of beauty”.  It shows women outside of the stereotypical norm, different races, sizes, and ages. The women shown in the advertisement display their own type of beauty. This advertisement demonstrates our real society, showing that beauty is in everyone.

Analysis:

The advertisement we analyzed was published by Dove, a brand that creates a vast variety of beauty products for women. This ad was for a specific “firming” product, and they implied that the product is made for women that want to reduce the appearance of aged skin. In this ad there is a white background with six women of all different races and sizes in white undergarments, and all wearing a wide, bright smile. Through the brilliant white background and the racially different women, the audience’s attention is caught. Then, on the right hand side there are these words, “New Dove Firming. As tested on real curves.” In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women.

            As a group we all concluded that Dove’s purpose for this ad was to boost the self-esteem of the women their product reaches. The diverse women in this ad do not fit the "stereotypical norm", yet they still all look beautiful, and smiling like they know it. We believe that Dove was trying to reach all women, leaving no one out. Dove’s purpose for this ad was to not only promote their product, but also to let women know that this was created for them, tested on women with “real curves”. Overall, we have concluded that this ad conveys that beauty is in every one, and you can see that through the smiles and laughs of the six women in the photo.

            This advertisement of Dove’s is only one of many that conveys this message of beauty, for Dove is a huge part of the “Campaign for Real Beauty”, a group committed to "widening the definition of beauty". It is obvious through this companies ads that they have a purpose of reaching out to women and strengthening their esteem, and their purpose is very honorable.