My Ad Analysis for the Class Presentation

Leah Nieman

10/28/15

English 101 – 5:30

Analyzing Advertisement

Quote: “As tested on real curves.”

Paraphrasing: In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women.

Summary: For our English class, we were assigned to analyze an advertisement. The advertisement we chose promotes Dove brand products. This advertisement is part of the “Campaign for Real Beauty”, a group committed to “widening the definition of beauty”.  It shows women outside of the stereotypical norm, different races, sizes, and ages. The women shown in the advertisement display their own type of beauty. This advertisement demonstrates our real society, showing that beauty is in everyone.

Leah's Analysis: The advertisement we analyzed was published by Dove, a brand that creates a vast variety of beauty products for women. In this ad there are six women of all different races and sizes, and all wearing a wide, bright smile. Then, on the right hand side there are these words, “New Dove Firming. As tested on real curves.” In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women. From what we have gathered, this ad is published for all women, leaving no one out. Dove’s purpose for this ad was to not only promote their product, but also to let women know that this was created for them, tested on women with “real curves”. The image that Dove has in their advertisement seems to illustrate that beautiful is not a standard that only super models in the magazines have, but that beauty is in every one, and you can see that through the smiles and laughs of the six women in the photo. This advertisement is only one of many that conveys this message, for Dove is a huge part of the “Campaign for Real Beauty”, and their goal is to boost the self-esteem of the women their product reaches.